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If you’ve read the first five parts of this series, you’ve hopefully realized that there are many diverse ways to present data in your infographic, and you have plenty of options when it comes to choosing a form that will effectively convey the information you want to share. From basic formats like bar graphs to …
Think about the way you process information offline and online. In the real world, all your senses are available to you; even if you are attending a lecture on an abstract subject, you can look at the speaker’s gestures and facial expression and also listen to their tone of voice to better understand the content …
Have you ever tried to explain a process to someone but found that you were unable to do it without some kind of visual aid? That’s because humans are visual learners, and we often need an image along with text or dialogue to help us fully grasp complex ideas. In the past three parts of …
When you need to convey a complex topic to your audience, say it with an infographic. Because images are processed simultaneously and text is processed sequentially, visuals are processed an incredible 60,000 times faster than text. That means that a reader is going to have that “aha” moment of realization much more quickly if they’re …
Every day, we are bombarded with information. In an average single 24 hour period, two million videos are created, more than 100 million tweets are posted, and over a billion new individual pieces of content appear. No matter who you are, that’s a lot to sort through, and even the most diligent and web-savvy information-seeker …
Let me be frank: your infographic is only as good as the way you choose to present it. Different types of information will work best with different layouts, and if you choose a format that’s a poor fit for the story you want to tell, your infographic will be incoherent to your viewers. I’m sharing …
How to Visualize Data in Your Infographic: Part 2 Read More »
Once you’ve picked a topic for your infographic and gathered your data, the next step is deciding how you want to display your data. In large part, the type of information you’re presenting is going to govern the type of visual layout you choose. You need to choose a style that’s going to present your …
How to Visualize Data in Your Infographic: Part 1 Read More »
Good marketing tells a story that hooks its audience. While blogging and video-making might be two of the most straightforward ways to tell a story, marketers can also use infographics. You’ve probably seen infographics that do this well and other that do this poorly. Infographics that fail to tell a story are often just …
Of all the decisions you make when creating an infographic, it may be the first that’s ultimately the most important: what topic to cover. Even the most well-researched and well-designed infographic will go ignored if what it’s about isn’t compelling enough. So how do you go about finding the right topic for your …
How to Pick the Right Topic for Your Infographic Read More »
Have you ever been scrolling through your Facebook News Feed and seen that one of your friends has “Liked” a page, claimed an offer from a company that they liked, or checked in at a specific location? If you’ve used Facebook even only occasionally, the answer is probably yes. These updates all stem from …
Step-by-Step Guide: Use Facebook Sponsored Stories to Promote Your Infographic Read More »
