Linkedin Audience Targeting

Is Your Target Audience on LinkedIn?

With a notably smaller audience than other social media sites such as Facebook and Twitter, LinkedIn might not be first on your list when you are considering methods of digital advertising for your business. But as one of the nation’s…

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Promoted Tweets

How to Set Up Paid Twitter Ads: Promoted Tweets

With 284 million active users, Twitter is the one of the most frequented social media site today, outranking LinkedIn and Google Plus and second only to Facebook. Research shows that of Twitter’s millions of users, 42% are following brands or…

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Optimizing LinkedIn Sponsored Stories

A Step-by-Step Guide to LinkedIn Sponsored Updates

In a previous article, I sang the praises of LinkedIn ad campaigns and their high view-to-conversion rates. Though commonly overlooked as a social media advertising platform, LinkedIn is great for businesses targeting a more business-orientated, high-income, or educated audience. If…

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